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Research ReportUpdated January 2025

State of AI Commerce
2025

Key statistics on how AI shopping agents are reshaping e-commerce, from consumer behavior to platform adoption.

View Statistics
33%
Shoppers using AI
$80B
Voice commerce by 2026
2.4x
Conversion lift
78%
Catalogs unprepared

All Statistics

Consumer Behavior
33%

of shoppers ask AI for product recommendations

Source: Adobe, October 2025

Platform Scale
500M+

weekly active ChatGPT users with shopping access

Source: OpenAI, 2025

Consumer Behavior
47%

of Gen Z prefer AI assistants over traditional search for product discovery

Source: eMarketer, 2025

Business Impact
2.4x

higher conversion rate for AI-recommended products vs organic search

Source: Shopify, 2025

Market Gap
78%

of e-commerce catalogs lack sufficient structured data for AI agents

Source: PrismCommerce Research, 2025

Market Size
$80B

projected voice commerce market size by 2026

Source: Juniper Research, 2025

Search Trends
65%

of Google searches now end without a click to external site

Source: SparkToro, 2025

Business Impact
41%

of online purchases influenced by AI recommendations

Source: Salesforce, 2025

Product Data
3.2x

more likely to be recommended by AI when products have rich attributes

Source: PrismCommerce Research, 2025

Platform Scale
10M+

daily shopping queries on Perplexity AI

Source: Perplexity, 2025

Market Gap
23%

of e-commerce sites have complete Product schema markup

Source: Schema.org Analysis, 2025

Consumer Behavior
58%

of consumers trust AI product recommendations as much as friend referrals

Source: McKinsey, 2025

Methodology

This report compiles data from industry research firms, platform announcements, and original research conducted by PrismCommerce. Statistics marked as "PrismCommerce Research" are based on our analysis of product catalogs across 10,000+ e-commerce stores.

For citation, please link to: prismcommerce.io/research/ai-commerce-2025

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